Designmonat Graz

The annual Month of Design in the City of Graz (AUT) brings local events, exhibitions and workshops to an international audience. Habermann, Thanhäuser and me won the competition at FH Joanneum to create the festival’s visual identity in close collaboration with Creative Industries Styria. Based on the theme of “Discovery”, our design targeted the citizens’ inquisitive nature: the goal was to encourage potential festival visitors to come and discover the world of design on their own terms. The minimalistic key-visual relied heavily on typography, the claim “Design Entdecken” (discovering design) and bold color-combinations.