ZK/U Berlin

Corporate design refresh including logos, business cards, letter heads, posters, flyer, postcards, stamps, stickers, websites and signage on-site. As a cultural institution, ZK/U often conveys the distinct DIY-charm of artistic communities, with a fair amount of bottom-up anti-establishment thinking. So its visual identity had to be flexible and open-source, while remaining logical, bold and distinct. The style was inspired by shipping containers, industry standards and warning signs. After all, the “Center for Art and Urbanistics” is located in a former railway depot in Berlin-Moabit, often reminiscent of industrial/urban construction sites.